Instacart · 3M orders · FP-Growth + RFM

Market Basket Analysis
mapped end-to-end.

cartography mines association rules from millions of grocery transactions, maps product co-purchases as an interactive network, and segments customers by purchase behavior — all pre-computed, instantly queryable.

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Orders

3.2M

32.4M line items

Products

50k

unique SKUs

Rules

association rules

Customers

206k

9 segments

Product network preview

Top rules by lift · 94 nodes · 239 edges

Full graph

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Association Rules

Browse FP-Growth rules mined from 3M+ orders. Filter by support, confidence, and lift to discover which products drive co-purchases.

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Product Network

Interactive Cytoscape graph of co-purchase relationships. Click nodes to trace 1-hop neighbors and filter by aisle category.

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Customer Segments

RFM-scored segments — Champions, Loyals, At Risk and more — each with aisle affinity signatures vs the global baseline.

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Market Basket Analysismapped end-to-end.

Product network preview

Explore the suite

Market Basket Analysis
mapped end-to-end.